Launched in November 2009, the BONE Structure website is a shining success. Not unlike this innovative steel frame construction system, the website’s architecture takes advantage of the latest technological breakthroughs.

The web design follows the brand platform previously designed for this client, presenting the company’s unique brand image, one that borrows heavily from luxury car manufacturers. The website features an introduction video, a step-by-step presentation of the construction process, and plenty of visuals to inspire any modern design aficionado.

The website generates a lot of traffic, supported by aggressive print advertising and solid press coverage.

• Design: Jean-François Major
• Web integration: Olivier Fortin
• Photography: Frank Desgagnés

Since its official launch a few months ago, the Auroral Doors & Windows website has shown increasing traffic. The website is both detailed yet user-friendly, making it possible to quickly find the doors and windows that best fit your project. The different products are presented in an interesting, interactive way, while a media section features multiples videos showing various steps of the manufacturing process.

• Design and web integration: Olivier Fortin

To read the first part, click here.

What people say about your brand on the web becomes your electronic reputation (or e-reputation). While we often think of negative reviews, the web is also rich with opportunities for people to share everything that’s great about your brand. While it’s easy for disgruntled customers to gripe and whine about your company, there are also plenty of dedicated clients who could become your brand ambassadors. All they need is a little help.

What people say about your brand on the web becomes your electronic reputation (or e-reputation). You can be sure that if you’re pretty well-known and offer products or services to a broad enough audience, people are talking about you.

You’ve certainly poked around TripAdvisor before booking vacations, or read reviews before buying a CD, a book or a new TV. We have too. In fact, 81% of consumers read reviews on the web before making an important purchase: that’s especially true in harder economic times, when people are more careful.

How can you find out what’s being said about your brand? How can you profit from this immense information potential?

A pioneer in the industry, Rotavan produces a swivel-based hitch system that helps reduce accident risks and lower vehicle operating costs.

Over the last year, the Carling Lake Hotel revamped its brand image completely. For this luxury hotel in the Laurentians region, the new logo feels more refined and higher-end.