Les Kréateurs: kreative rebranding experts focus their marketing, brand, design and advertising know-how to highlight each company’s unique positioning.

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Wednesday, July 7 2010

Santématique is alive!

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After a postcard design that was such a big hit, the people at Santématique hired us to design some collateral material for an upcoming tradeshow.

We designed several communication pieces to promote this health clinic management software, but our favorite one was a life-size rendering of the adorable little guy found on the logo. Just prior to final assembly, we couldn’t resist goofing around with the giant head…

Wednesday, June 9 2010

8 panels of Cavavin

Cavavin is a wine cellar manufacturer whose products are sold throughout Canada and the US. After tidying up its cellar brands, the company hired us to design a simple presentation brochure.

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The final product had to be inexpensive to print in large quantities, as it would be distributed in numerous retailers and several SAQ stores.

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Wednesday, June 2 2010

CGTSIM 2008-2009 annual report

For the 9th year in a row, the Comité de gestion de la taxe scolaire de l’île de Montréal hired Les Kréateurs to design its annual report.

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2009 being marked by the economic downturn, a clean, sober design felt more appropriate. Neutral tones and no-nonsense fonts support a recurring graphic theme: satellites pictures of various Montreal neighborhoods, painting a picture of the multiple areas served by the various school boards.

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Wednesday, May 5 2010

Silver Star Mercedes-Benz: the brochure that stands out

**Winner of a BRONZE Summit Award**

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After successfully rebranding the Silver Star Montréal logo, we’ve designed a high-end brochure that highlights benefits exclusive to Canada’s largest Mercedes-Benz dealership.

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Wednesday, April 21 2010

Behind the colours, you’ll find… The Palais des congrès de Montréal

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Two years have passed, and the advertising platform we designed for the Palais des congrès de Montréal still stands out.

Behind the colours, you’ll find … is a reference to the signature stained glass windows that make the Palais des congrès de Montréal so distinctive. Behind them, you’ll find people of passion, committed to each event’s success. The platform makes it easy to adapt the advertising to any situation: it’s just a matter of filling the blank with whatever the Palais wishes to promote.

The focus point of each ad is the portrait of an employee or partner, posing in front the building’s stained glass windows. Careful structure and transparency support the brand image and overall theme.

Featuring strong design and an easy-to-customize template, this advertising platform helps achieve better production flow throughout the year.

Wednesday, April 7 2010

Parabox: cleanly-defined space

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Parabox, a partner of SIC, produces an innovative modular-panel system for designing clean rooms.

The overall brand image has a clean, sober feel, fitting the industry. The logo shows careful alignments and a stylized “X” representing panel divisions seen from above. The color green represents the product’s environmentally-friendly attributes, the panels being 100% recyclable.

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Wednesday, March 3 2010

A taste of 2010 at Julien-Leblanc Traiteur

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Like graphic design, cuisine is an ever-changing art – and Julien-Leblanc’s 2010 menu shows some decidedly bold and modern inspiration. We designed the latest edition to highlight this creative choice: traditional textures and antique filters make room for full tones, powerful headlines and transparency effects. Ligne séparatrice

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Wednesday, February 3 2010

Santématique: making health clinics healthier

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The programmers at Logiciels Systhèmes have designed a remarkable software application for the Polyclinique Médicale Concorde, a major health clinic in Laval. After scanning all the doctors’ handwritten information, the software application compiles them to a digital archive. Memos, prescriptions, patient notes, test results: professionals can now browse through all the information by category, date, doctor or specialty.

To market this innovative product on a larger scale, it first needed a solid brand image. And a solid brand image starts with a great name.

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Wednesday, January 13 2010

Design is king at Carré Union

**Winner of a BEST OF SHOW Summit Award**

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To promote its new positioning as Montreal’s true design center, the Carré Union hired us to design a promotional piece meant to reach designers and architects. Competing for the attention of such a demanding audience was no easy task, requiring us to tap into our deepest creative reserves. The result: a massive brochure that showcases 13 merchants’ unique refinement.

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Wednesday, December 16 2009

What do kreators dream of?

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For this year's Christmas card, everyone let their imagination guide them and illustrated their dream Christmas list. If you've always wanted to peek inside your kreators' head, here's your chance (Sorry, French only!).

This year, les kréateurs made a donation to The Montreal Children's Hospital.

Tuesday, September 1 2009

The BONE Structure brand design

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The BONE Structure construction system uses lightweight steel pieces that fit together like a MECCANO construction set. The system makes it possible to build strong, modern houses with distinct flair. Based in Laval, the company is about to launch an aggressive print campaign.

We recently established detailed brand guidelines to make the BONE Structure image as distinctive as its architecture.

Where did we turn to for inspiration?

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Tuesday, June 30 2009

A hot new logo for Pyradia

Pyradia is a major manufacturer of tailor made industrial equipment. Even though the company’s original logo was a little bland, it was easy to recognize to people in the industry. Kreative rebranding added more depth to the company’s brand image while preserving its existing awareness.

By using tighter kerning and adding a diamond shape to the “P”, the logo now evokes more strength and technological edge.

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Tuesday, June 23 2009

Aquabrass, the essence of your lifestyle

Aquabrass is both a manufacturer and distributor of luxury faucets and bathroom accessories. We’ve designed an impressive binder with tabs, based on the theme aqua, the essence of life. intro_aqua.jpg

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Tuesday, June 16 2009

Terra - Source of Inspiration

For 11 years, Céramiques Terra has been offering exclusive ceramics to a demanding clientele.

To polish its service offer and reach designers more effectively, Céramiques Terra underwent the kreative rebranding process and became Terra – source d’inspiration (translating as Source of Inspiration).

The bright red logo features a modern shape, becoming a strong and original brand that stands out on the ceramics market. The shape reminds of a ceramic tile.

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The positioning sentence Source d’inspiration evokes a broader service offer. Countless collections of stylish products and surprising materials make Terra a well of inspiration for its clients.

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Tuesday, June 2 2009

Julien-Leblanc Traiteur: special events and 2009 menu

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We designed a brochure for Julien-Leblanc Traiteur that highlights the caterer’s special event cocktails and banquets. Photos merge black and white and color to create a festive, luminous whole, one that evokes the caterer’s distinctive touch.

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Tuesday, May 26 2009

Cavavin: tidying up the cellars!

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Cavavin is a wine cellar manufacturer whose products are sold throughout Canada and the US. Back in 2007, the product offering was confusing: clients and distributors had a hard time making sense of the numerous models and options available. It was time for a clean up.

We reviewed the different cellars and grouped them into three categories. We came up with an evocative name and signature for each, leading to the 2008 launch of three distinct brands:

  • SOBRA for small capacity, silent cellars.
  • URBANIA for entry-level units, featuring a modern look that appeals to the urban crowd.
  • Finally, MAJESTIKA for high-end stainless steel or solid wood cellars, marketed at true wine enthusiasts.

Now that the product offering was clear, it was just a matter of applying the new brand image to the rest of the corporate material.

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Tuesday, May 12 2009

A clean image for Balican

Balican cleans, repairs, and paints exterior home surfaces: siding, doors, windows, patios… The company image needed refinement, and some rebranding work made way for a distinctive brand image.

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The logo’s fleur-de-lys evokes architectural refinement and decoration, and reminds of the spray-gun used to apply the paint. Because the name “Balican” is not very descriptive by itself, we came up with a nominative that presents the service offering more clearly: exterior surface restoration.

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Tuesday, May 5 2009

AREVA T&D and the Treasure of the High Voltage Factory

**Winner of a GOLD Summit Award**

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During Finepoint’s 15th Circuit Breaker Conference (October 2008), AREVA T&D hosted a guided tour of its Charleroi, PA plant. To make the visit more interesting, we came up with a theme that borrowed from Indiana Jones and the Kingdom of the Crystal Skull (which had been very popular that summer).

Distinctive imagery, where jungle and ancient Mayan structures covered high voltage equipment, added a sense of adventure to the day. The theme was adapted on numerous items…

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AREVA T&D: Step Onto the Green

**Winner of a SILVER Summit Award**

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Present at the IEEE April 2008 Conference held in Chicago, AREVA T&D wished to highlight its green products and services. The company’s brand, fairly rigid and well-known for its use of the color red, was enhanced with a green organic design for the event.

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Tuesday, April 28 2009

CGTSIM annual report

For the 8th year in a row, the Comité de gestion de la taxe scolaire de l’île de Montréal hired Les Kréateurs to design its annual report. The layout uses bold headlines and bright red elements to create a powerful, dramatic whole. Ligne séparatrice

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