The Laval scientastique! project was created with the help of multiple local development organizations to promote scientific culture on the Laval island. To this day, the theme was used as part of a series of activities during spring break, but additional ambitious projects are in development. Laval scientastique! aims to become a rallying brand for the local scientific community.

The name was coined to clearly communicate the ideas of Laval and Science, through a distinctive sound and feel. The name brings together all kinds of people: kids, teenagers, families and citizen alike.

The silhouette evokes the idea of accessible science, science that’s part of our daily lives. The character’s multiple components band together to create a greater whole, just like Laval scientastique! was created through the combined efforts of various companies, organizations and government initiatives.

The signature uses two complementary fonts: one being serious, structured and balanced, a reference to the City of Laval’s logo, while the second one is more human, fluid and expressive.

• Art direction: Martine Paquette
• Copywriting: Jean-François Major

It’s a glorious day to work at Les Kréateurs!

Our book on kreative rebranding was recognized in the prestigious HOW: International Design Annual. Founded in 1985, HOW magazine features the very best in graphic design. In this special issue, Les Kréateurs are featured alongside 291 winning creative pieces, coming from 15 countries.

Interested in taking a look at it? Download our complete book here!

The times they are a-changing, and branding a-changes along with them. So we’ve updated our kreative rebranding book with some new work. Take a look!

Download our book
(This revised edition has a lot of content, and might take a little more time to download)

**Winner of a BEST OF SHOW Summit Award**

To promote its new positioning as Montreal’s true design center, the Carré Union hired us to design a promotional piece meant to reach designers and architects. Competing for the attention of such a demanding audience was no easy task, requiring us to tap into our deepest creative reserves. The result: a massive brochure that showcases 13 merchants’ unique refinement.

Défi Laval Actif encourages citizens of Laval to make healthy choices and enjoy an active lifestyle. People who take up the challenge can register their various activities on the website to score points.

The logo has a strong family feel. Its easygoing image aims to connect with kids, parents and school professionals; a key audience when promoting physical activity. The moving silhouette evokes movement, action, while remaining neutral (no discernible age, sex, weight…).

The chosen font has an expressive, handwritten feel.

The use of blue and green represents physical activity all year round.

• Design : Martine Paquette and Judith Mathieu

Based in the Bromont industrial park, SIC designs and produces clean room equipment and furniture, as well as offering custom industrial solutions.

The company logo had grown outdated and no longer evoked a modern and technology-oriented brand image.

The new SIC logo evokes the product clearly: stainless steel is a key material when designing cleanroom equipment. The 3D effect suggests a room, or a piece of furniture. The font was chosen for its bold, strong character; something fitting for a detail-driven company that built its success on trust and customer satisfaction.

We also came up with a company tagline, which translates as controlled environment experts. The tagline sums up the company’s expertise nicely: in addition to its vast knowledge of the physical environment, the company truly understands the business environment and key challenges that science and pharmaceutical companies face daily.

• Design: Martine Paquette
• Copywriting: Jean-François Major

Pyradia is a major manufacturer of tailor made industrial equipment. Even though the company’s original logo was a little bland, it was easy to recognize to people in the industry. Kreative rebranding added more depth to the company’s brand image while preserving its existing awareness.

By using tighter kerning and adding a diamond shape to the “P”, the logo now evokes more strength and technological edge.

Cavavin is a wine cellar manufacturer whose products are sold throughout Canada and the US. Back in 2007, the product offering was confusing: clients and distributors had a hard time making sense of the numerous models and options available. It was time for a clean up.

We reviewed the different cellars and grouped them into three categories. We came up with an evocative name and signature for each, leading to the 2008 launch of three distinct brands:

• SOBRA for small capacity, silent cellars.
• URBANIA for entry-level units, featuring a modern look that appeals to the urban crowd.
• Finally, MAJESTIKA for high-end stainless steel or solid wood cellars, marketed at true wine enthusiasts.

Now that the product offering was clear, it was just a matter of applying the new brand image to the rest of the corporate material.

Balican cleans, repairs, and paints exterior home surfaces: siding, doors, windows, patios… The company image needed refinement, and some rebranding work made way for a distinctive brand image.

The logo’s fleur-de-lys evokes architectural refinement and decoration, and reminds of the spray-gun used to apply the paint. Because the name “Balican” is not very descriptive by itself, we came up with a nominative that presents the service offering more clearly: exterior surface restoration.

Despite what many people think, the Nike "swoosh" has gone through some significant changes since it was designed in 1971. Most people don't notice because Nike had the luxury of (nearly) unlimited funds to create a gradual, barely perceptible transition over decades. But take a good look at the 1971 logo... Today, wouldn't it feel out of place on $160 shoes?