After a successful rebranding of the SIC logo, we designed a presentation brochure showcasing the company’s various clean room equipment and accessories.

The communication piece reuses our popular “versatile document” concept (a format previously adapted for Rotavan, Terra and a few more clients): a brochure featuring a tab for filing and an inside cover flap.

White, green and stainless dominate throughout, matching the rebranded logo colors and evoking high-tech laboratories’ pure, clinical aesthetics. Large, empty spaces shape a design that highlights the products’ efficiency and minimalism.

Massive headlines use Helvetica, further building on the pharmaceutical look.

Finally, the matte finish gives the cover a soft, rich texture that shows attention to details.

• Art direction: Judith Mathieu
• Copywriting: Jean-François Major
• Rebranding strategy: Jean-François Major