8 panels of Cavavin
By Jean-François Major on Wednesday, June 9 2010, 05:00 - Cavavin - Permalink
Cavavin is a wine cellar manufacturer whose products are sold throughout Canada and the US. After tidying up its cellar brands, the company hired us to design a simple presentation brochure.
The final product had to be inexpensive to print in large quantities, as it would be distributed in numerous retailers and several SAQ stores.
The cover features inspired prose meant to appeal to grand cru connoisseurs: A good cellar preserves the poetry in each bottle… This headline pays homage to a famous quote by writer Robert Louis Stevenson: Wine is bottled poetry.
A double gatefold opens on warm gradients of various colors – one for each product brand. A short positioning statement establishes which specific audience each product line was designed for.
Finally, the back offers a presentation of the Cavavin technology that made the company a success since 1981.
- Design: Judith Mathieu
- Copywriting: Jean-François Major