The Laval scientastique! project was created with the help of multiple local development organizations to promote scientific culture on the Laval island. To this day, the theme was used as part of a series of activities during spring break, but additional ambitious projects are in development. Laval scientastique! aims to become a rallying brand for the local scientific community.

The name was coined to clearly communicate the ideas of Laval and Science, through a distinctive sound and feel. The name brings together all kinds of people: kids, teenagers, families and citizen alike.

The silhouette evokes the idea of accessible science, science that’s part of our daily lives. The character’s multiple components band together to create a greater whole, just like Laval scientastique! was created through the combined efforts of various companies, organizations and government initiatives.

The signature uses two complementary fonts: one being serious, structured and balanced, a reference to the City of Laval’s logo, while the second one is more human, fluid and expressive.

• Art direction: Martine Paquette
• Copywriting: Jean-François Major