Two years have passed, and the advertising platform we designed for the Palais des congrès de Montréal still stands out.

Behind the colours, you’ll find … is a reference to the signature stained glass windows that make the Palais des congrès de Montréal so distinctive. Behind them, you’ll find people of passion, committed to each event’s success. The platform makes it easy to adapt the advertising to any situation: it’s just a matter of filling the blank with whatever the Palais wishes to promote.

The focus point of each ad is the portrait of an employee or partner, posing in front the building’s stained glass windows. Careful structure and transparency support the brand image and overall theme.

Featuring strong design and an easy-to-customize template, this advertising platform helps achieve better production flow throughout the year.

• Art direction: Phillippe Ryan
• Copywriting: Jean-François Major
• Photography: Claude Charlebois