Launched in November 2009, the BONE Structure website is a shining success. Not unlike this innovative steel frame construction system, the website’s architecture takes advantage of the latest technological breakthroughs.

The web design follows the brand platform previously designed for this client, presenting the company’s unique brand image, one that borrows heavily from luxury car manufacturers. The website features an introduction video, a step-by-step presentation of the construction process, and plenty of visuals to inspire any modern design aficionado.

The website generates a lot of traffic, supported by aggressive print advertising and solid press coverage.

• Design: Jean-François Major
• Web integration: Olivier Fortin
• Photography: Frank Desgagnés