Silver Star Montréal is Canada’s top Mercedes-Benz dealer. While very successful, the company had a hard time standing out from the corporate Mercedes-Benz brand image and that of other dealers.

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We designed a clear, crisp signature that feels like it was written using a fountain pen. It highlights the dealer’s unique character: bold, strong and prestigious. Working from a script font as a base, the final letters were heavily reworked to feel more authentic and unique.