**Winner of a GOLD Summit Award**

When times are tough and money is tight, it’s easy to feel this way. How can you be sure that you’re taking the right marketing decisions? Les Kréateurs presents the pitfalls to avoid and the tactics to apply to get the most out of your communications investment.

This week…

Times are changing: how about your business plan?

”ONK! Feels like I don’t get a good enough return on advertising. I agree there’s not much left after paying my rep commissions, heating bills (a 50,000 sq.ft. warehouse with 20’ ceilings is a nightmare to keep warm), inventory… ONK! Still, I’m the only producer of miniature decorative teaspoons in all of Hudson Heights! Clients have no one else to turn to, right? ONK?”

Sometimes, you need to go back to the drawing board

In time, client habits change: does your business plan take this into account? Have you considered new venues? Could you offer the same service or product with a smaller team? Rather than nesting in an expensive commercial office on Main Street, could you work as a consultant on the road? When the economy is bad, companies that lack a sound business plan become vulnerable. By reviewing your strategy, you make sure your product is profitable before investing in its promotion.

Feeling unsure about a marketing decision? Does your brand feels outdated? Need a second opinion on a project? Drop us a line and we’ll have a talk about it!

• Art Direction: Christian Asselin
• Copywriting & Illustration: Jean-François Major