Les Kréateurs: kreative rebranding experts focus their marketing, brand, design and advertising know-how to highlight each company’s unique positioning.

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Silver Star Mercedes-Benz

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Wednesday, June 30 2010

Ready, set, Sprinter !

By Jean-François Major on Wednesday, June 30 2010, 05:00

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Launched in February 2010, Silver Star Mercedes-Benz’s Sprinter microsite showcases the brand’s specialized vehicle.

Meant as a reference for contractors and professionals looking for a versatile vehicle, the Sprinter website features a clean, user-friendly interface and shows the wide variety of Sprinter vehicles available. From entry-level to custom models, from financing to exclusive dealer benefits: the website features a lot of content, but a search button makes it easier to find precisely what you’re looking for.

The website was also designed to be compatible with most mobile devices.

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Visitez le site Web »

Wednesday, May 5 2010

Silver Star Mercedes-Benz: the brochure that stands out

By Jean-François Major on Wednesday, May 5 2010, 05:00

**Winner of a BRONZE Summit Award**

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After successfully rebranding the Silver Star Montréal logo, we’ve designed a high-end brochure that highlights benefits exclusive to Canada’s largest Mercedes-Benz dealership.

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Wednesday, December 2 2009

Silver Star Mercedes-Benz : the star that stands out

By Jean-François Major on Wednesday, December 2 2009, 05:00

Silver Star Montréal is Canada’s top Mercedes-Benz dealer. While very successful, the company had a hard time standing out from the corporate Mercedes-Benz brand image and that of other dealers.

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We designed a clear, crisp signature that feels like it was written using a fountain pen. It highlights the dealer’s unique character: bold, strong and prestigious. Working from a script font as a base, the final letters were heavily reworked to feel more authentic and unique.