Based in Val-d’Or, the Mondialiment Group produces vacuum-sealed, ready-to-serve meals sold in grocery stores. The company wished to distance itself from its previous image – which focused heavily on Asian imagery – to reflect its broader product offering, one that features flavors from the world over. Kreative rebranding was needed.

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The wide range of colors evokes a broad array of flavors. The black half-circle represents an earth bowl, a symbol for fresh ingredients. Transparency evokes the harmonious mix, the tasty fusion of exotic flavors.


Fleur de Lotus

The Mondialiment Group owns a restaurant, caterer and fine grocery store called Fleur de Lotus. The company’s logo had grown outdated, and needed a change.

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The kreative rebranding process preserved the logo’s essence (general layout, overall shape) but imbued it with a fresh spin. Transparency effects and the overall design create a visual link with the Mondialiment logo. Refinement of color and typography helped refresh and clarify the company’s image, while protecting the existing brand recognition.

  • Art direction : Christian Asselin