Les Kréateurs
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Thursday, April 29 2010
By Jean-François Major on Thursday, April 29 2010, 10:52
For 16 years, the Summit Creative Awards have celebrated creative excellence in advertising and design. This year, among thousands of submissions from 24 countries, Les Kréateurs: kreative rebranding experts won four awards:
Thanks to all our clients for trusting our kreativity!
Wednesday, March 31 2010
By Jean-François Major on Wednesday, March 31 2010, 05:00
In order to maintain our efficient service, two new kreators have joined the team.
Loreen O’Connell is coming back home after spending the last few years in the States, working on national accounts. Mélissa Cloutier, for her part, is a cheerful artist showing great typographic sensibility and a remarkable mastery of tridimensional space. Both are ready to share their unique style and work on exciting new projects for the coming months.
Wednesday, March 24 2010
By Jean-François Major on Wednesday, March 24 2010, 05:00
It’s a glorious day to work at Les Kréateurs!
Our book on kreative rebranding was recognized in the prestigious HOW: International Design Annual. Founded in 1985, HOW magazine features the very best in graphic design. In this special issue, Les Kréateurs are featured alongside 291 winning creative pieces, coming from 15 countries.
Interested in taking a look at it? Download our complete book here!
Wednesday, February 10 2010
By Jean-François Major on Wednesday, February 10 2010, 05:00
The times they are a-changing, and branding a-changes along with them. So we’ve updated our kreative rebranding book with some new work. Take a look!
Download our book
(This revised edition has a lot of content, and might take a little more time to download)
Wednesday, December 16 2009
By Jean-François Major on Wednesday, December 16 2009, 05:00
For this year's Christmas card, everyone let their imagination guide them and illustrated their dream Christmas list. If you've always wanted to peek inside your kreators' head, here's your chance (Sorry, French only!).
This year, les kréateurs made a donation to The Montreal Children's Hospital.
Thursday, June 4 2009
By Jean-François Major on Thursday, June 4 2009, 05:00
**Winner of a GOLD Summit Award**
When times are tough and money is tight, it’s easy to feel this way. How can you be sure that you’re taking the right marketing decisions? Les Kréateurs presents the pitfalls to avoid and the tactics to apply to get the most out of your communications investment.
This week…
Small fish: big ocean… or a big client for a small agency?
”Bloop… I just signed the Omni+Parker+McCachran+Boggleski Worldwide Group to handle my marketing. You know, THE agency? Bloop… Yeah, they’re a lot more expensive, but have you seen all their awards? Sure, sometimes they’re hard to get ahold of (they work for the big names!) but I’m sure they’ll design a flyer that’s gonna steal the show in Cannes… Bloop.”
Make sure you’re a big client at the agency
That way, your agency will assign its best people on your project: people with experience and great ideas. But if you’re “just another client”, your work can get swept aside and assigned to a junior employee or even a trainee. When money’s tight, can you really afford to pay full price for that kind of service? Get the most out of your investment by choosing an agency that’s a good fit.
Feeling unsure about a marketing decision? Does your brand feels outdated? Need a second opinion on a project? Drop us a line and we’ll have a talk about it!
Thursday, May 28 2009
By Jean-François Major on Thursday, May 28 2009, 05:00
**Winner of a GOLD Summit Award**
When times are tough and money is tight, it’s easy to feel this way. How can you be sure that you’re taking the right marketing decisions? Les Kréateurs presents the pitfalls to avoid and the tactics to apply to get the most out of your communications investment.
This week…
It’s not just about perception
”AAAKK! I only advertise on CHOK, North Shore’s 90s hard rock radio station. They play some good tunes, and I know my biker friends listen to it all the time. AAAKK! I also run an ad in the Suburbia newspaper: their Saturday Sports coverage is really something. I’m sure those are great ways to promote my early 19th century Polish poetry used bookstore… AAAKK!”
Don’t let personal taste dictate marketing decisions
Just because you see your own ad all the time doesn’t mean it’s in the right place. To reach your clients, you need to be seen in what they read and heard on the stations they listen to. Don’t throw away marketing dollars: trust experts who’ll produce a quality media plan based on frequency and measurable data.
Feeling unsure about a marketing decision? Does your brand feels outdated? Need a second opinion on a project? Drop us a line and we’ll have a talk about it!
Thursday, May 21 2009
By Jean-François Major on Thursday, May 21 2009, 05:00
**Winner of a GOLD Summit Award**
When times are tough and money is tight, it’s easy to feel this way. How can you be sure that you’re taking the right marketing decisions? Les Kréateurs presents the pitfalls to avoid and the tactics to apply to get the most out of your communications investment.
This week…
Times are changing: how about your business plan?
”ONK! Feels like I don’t get a good enough return on advertising. I agree there’s not much left after paying my rep commissions, heating bills (a 50,000 sq.ft. warehouse with 20’ ceilings is a nightmare to keep warm), inventory… ONK! Still, I’m the only producer of miniature decorative teaspoons in all of Hudson Heights! Clients have no one else to turn to, right? ONK?”
Sometimes, you need to go back to the drawing board
In time, client habits change: does your business plan take this into account? Have you considered new venues? Could you offer the same service or product with a smaller team? Rather than nesting in an expensive commercial office on Main Street, could you work as a consultant on the road? When the economy is bad, companies that lack a sound business plan become vulnerable. By reviewing your strategy, you make sure your product is profitable before investing in its promotion.
Feeling unsure about a marketing decision? Does your brand feels outdated? Need a second opinion on a project? Drop us a line and we’ll have a talk about it!
Thursday, May 14 2009
By Jean-François Major on Thursday, May 14 2009, 05:00
**Winner of a GOLD Summit Award**
When times are tough and money is tight, it’s easy to feel this way. How can you be sure that you’re taking the right marketing decisions? Les Kréateurs presents the pitfalls to avoid and the tactics to apply to get the most out of your communications investment.
This week…
Heart attack straight ahead
”Sniff sniff ! Hey-there-buddy-I’ve-got-a-tradeshow-in-Vegas-coming-up-soon-(actually-it-started-yesterday)-and-I-need-a-new-booth-right-away-and-a-brochure-and-goodies-to-give-out-do-you-think-you-could-come-up-with-something-quick-and-dirty? Here’s-a-disk-with-a-scan-of-a-fax-of-my-business-card-with-my-logo-on-it! My-plane’s-leaving-in-five-minutes-sniff-sniff-so-is-it-done-yet?”
Tight deadlines? No problem.
But working with tight deadlines all the time, you risk making big mistakes and getting stuck with “stopgap work”: material designed to deal with an emergency but with little long-term value. In addition to a good plan – and sticking to it! – you need to allow enough time to produce well-thought-out design the first time around. When money’s tight, doing it right by planning and investing is wiser than throwing money away by having to redo everything again, again and again.
Feeling unsure about a marketing decision? Does your brand feels outdated? Need a second opinion on a project? Drop us a line and we’ll have a talk about it!
Thursday, May 7 2009
By Jean-François Major on Thursday, May 7 2009, 05:00
**Winner of a GOLD Summit Award**
When times are tough and money is tight, it’s easy to feel this way. How can you be sure that you’re taking the right marketing decisions? Les Kréateurs presents the pitfalls to avoid and the tactics to apply to get the most out of your communications investment.
This week…
Marketing requires constant effort
”Chik-a-chik… In an economy like this, there’s no point in throwing money away on advertising. I’ve got plenty of work ahead: no need to panic. I did plenty of marketing last year, chik-a-chak, to ride the wave for a few months. Everything’s under control. Chik.”
When you stop pushing, your marketing loses its momentum
The sales cycle, from first contact to cashing in the final check, can stretch over months. That’s why it’s unwise to stop promoting your business when things are busy, or relying on a successful campaign for too long. Regular promotion allows you to adapt to the market, maintain healthy sales, and invest in your brand image.
Feeling unsure about a marketing decision? Does your brand feels outdated? Need a second opinion on a project? Drop us a line and we’ll have a talk about it!
Tuesday, May 5 2009
By Jean-François Major on Tuesday, May 5 2009, 05:01
For 15 years, the Summit Creative Awards have celebrated creative excellence in advertising and design. This year, among thousands of submissions from 26 countries, Les Kréateurs: kreative rebranding experts won five awards:
Thanks to all our clients for trusting our kreativity!
Tuesday, April 28 2009
By Jean-François Major on Tuesday, April 28 2009, 05:00
**Winner of a GOLD Summit Award**
When times are tough and money is tight, it’s easy to feel this way. How can you be sure that you’re taking the right marketing decisions? Les Kréateurs presents the pitfalls to avoid and the tactics to apply to get the most out of your communications investment.
This week…
Don’t run around like a headless chicken
”Pa-KAK! I’ve booked an ad for one eighth of a page in the North Shore newspaper! A billboard near the Champlain Bridge for a month! (DRING) Hello? Really!? A last minute deal on editorial advertising in a trade publication? Of course I’m interested! Come to think of it, my website probably needs updating… Pa-KAK! I’m all over the place, there’s no way clients won’t notice me!”
No plan, no results
With constant tight deadlines, there’s a greater risk of mistakes. Without a plan, you could end up connecting with the wrong audience. When you don’t allow time to take a step back and review your decisions, you risk losing some feathers. Establish goals, define a core message to communicate, and find the best way to share it: these are key in getting the best return on advertising.
Feeling unsure about a marketing decision? Does your brand feels outdated? Need a second opinion on a project? Drop us a line and we’ll have a talk about it!
Tuesday, April 21 2009
By Jean-François Major on Tuesday, April 21 2009, 05:00
**Winner of a GOLD Summit Award**
When times are tough and money is tight, it’s easy to feel this way. How can you be sure that you’re taking the right marketing decisions? Les Kréateurs presents the pitfalls to avoid and the tactics to apply to get the most out of your communications investment.
This week…
Now’s not the time to hibernate
”Skit skit… I’m not worrying about this crisis nonsense. I’ve got money. Plenty of money. Just have to be careful about how I spend it. Skit skit… While others tire themselves competing for scraps, I’ll just sit on my reserves and wait for the good times to come around…”
Marketing sleep is hard to wake up from
During the 1981-1982 recession, companies that maintained their advertising investment experienced up to 250% higher growth than competitors who reduced their budget. Putting marketing efforts on hold in order to save money is like hibernating out of your clients’ sight: a dangerous strategy when competition grows fierce. Why not focus on a smaller – and more profitable – market? Now that’s investing wisely.
Feeling unsure about a marketing decision? Does your brand feels outdated? Need a second opinion on a project? Drop us a line and we’ll have a talk about it!
Thursday, February 5 2009
By Judith Mathieu on Thursday, February 5 2009, 16:46
Your brand can become your most valuable asset and give you the edge over competitors: if you keep it in shape.
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