Rochette_packaging Ligne séparatrice

Holà ! The El Ranchero frozen quesadillas, in their sad old packaging, were in dire need of a creative facelift to evoke Mexican cuisine’s spicy flavors.

We were inspired by the friendly jalapeño-shaped logo and designed a packaging featuring bold, festive colors. Clear information layout allowed us to highlight the gorgeous product shot, a key element for frozen food packaging.

The signature features multiple shadows, outlines, gradients and decorative elements to further highlight the brand’s light humor.