Défi Laval Actif encourages citizens of Laval to make healthy choices and enjoy an active lifestyle. People who take up the challenge can register their various activities on the website to score points.
The logo has a strong family feel. Its easygoing image aims to connect with kids, parents and school professionals; a key audience when promoting physical activity. The moving silhouette evokes movement, action, while remaining neutral (no discernible age, sex, weight…).
The chosen font has an expressive, handwritten feel.
The use of blue and green represents physical activity all year round.
- Design : Martine Paquette and Judith Mathieu